Spyderco Manix 2 Lightweight
Part of my job while working at Spyderco was to redefine their approach to video production. This Manix 2 video is an example of the new direction in which I took the company.
The video gained over 8,000 views in under three weeks, which is more views that the majority of their videos have gotten in the entire time they have been on YouTube.
In addition to redefining their video production style I also implemented a strategic thumbnail design template, added keywords, captions, descriptions, and chapters to their videos.
My efforts more than doubled their daily viewership in under three months, and continues to contribute to the drastic increase in subscribers, as well as their visibility in YouTube and Google search results.