This brand was developed for a company that resurfaces tables, chairs, bars, and stools for restaurants. The request from my client was something that felt modern, clean, and established.
While I was working on the typographic solution I got the idea to modify the primary font that I was using and create the representation of the table and chair. I started by separating the outlines into shapes that would be recognizable as a table and bench seat. The second win with this design is that by changing the color on the elements they are each also recognizable as the letter r. This allowed me to provide my client with a full textual solution as well as a brand mark that would be easily identified as the same brand.