This brand is one that is still in progress. The core design is set, however the tag line has not been settled on as of yet. I have also commissioned illustrators to assist in the creation of supporting illustrative graphic elements for use in product and packaging designs.
The directive from my client on this brand was "I want a kick ass logo". My client summarized the biblical story of the leviathan beast from Job, and asked me to give him something that did the description of that creature justice. The Leviathan brand was going to be creating high end scuba gear that not only took visual cues from the ocean, but also took design cues from the ocean as well.
My approach was to treat the brand similar to how Oakley represents itself. Clean, distinct lines that scream technology and, well…. kick ass.