Jason Carncross's Commercial Photography Philosophy
Jason Carncross is a Colorado Commercial, Advertising, & Editorial Photographer specializing in unique, creative, artistic photography for advertising agencies, businesses, and members of the performing arts community. Proudly serving Denver, Boulder, the Front Range, and beyond.
Colorado based commercial photographer specializing in commercial and personal branding photography.
Not all commercial photographers are created equal.
We encourage you to find the right commercial photographer for you and your project.
In your quest to find the right commercial photographer for your needs, we suggest that you do several things. First of all, do your research. Different photographers have different styles. Find photographers that create work that inspires or intrigues you. Secondly, actually engage those photographers in conversation, either over the phone or in person. Ask them how they prefer to work. Get a sense for how helpful they will be at assisting you and your team with envisioning and executing creative concepts. Are they willing and able to contribute creatively, or are they looking to you for complete creative direction? Ask them about technical challenges they have overcome, or how they have represented an ordinary object in unexpected and extraordinary ways.
As much as we would love to grow our business, we believe that our primary job is to ensure that our current and future clients always feel great about choosing us to fulfill their photography needs. We think of our clients as creative partners. We live by the statement, "nothing great was ever created in a vacuum", and we are always willing to assist throughout the entire creative process where appropriate.
We believe in treating every photo as if it is a work of art; something to be framed and hung on the wall, not just printed in an advertisement, brochure, or thrown on a website. Any decent photographer can look at a space or object and take the obvious photo, but not many of them can truly appreciate things for what they and capture their hidden beauty or compelling aspects.
There are times when the obvious shot is the right shot, but we always look for opportunities to showcase the elements that many photographers might overlook. That said, we are also perfectly happy to take creative direction and shoot to a design comp or conceptual sketch.
Advertising Agencies and In-house Creative Teams
Maintaining your team's creative vision is key to pulling off that brilliant marketing campaign on which you've been working so hard. Hiring a creative commercial photographer that you can trust to accurately bring your creative vision to life, is an essential part of your campaign's success. Finding a photographer that can temporarily augment, and align with your creative team, turns what could have been just another mediocre photo shoot into a perfect storm of collaborative creativity.
In addition to working closely with advertising agencies and corporate creative departments, we also work with small businesses to provide images that help to strengthen and unify their brand identity.
We believe that the best results are obtained by working together. You know your industry. You know the important components that make your business tick. Getting to know you, your goals, your business, and your products or service helps us to formulate a clear path to capturing the images that will tell your story.